Racecourse group Northern Racing is aiming to raise £15,000 to purchase a new kidney dialysis machine for Great Ormond Street hospital.
Everyone who goes online to buy an admission ticket to one of the group’s ten courses will be invited to make a £1 donation.
The money is being raised under the auspices of the Reuben Foundation, founded eight years by the Reuben brothers Simon and David, who own Northern.
Group MD Tony Kelly said: “We’re delighted to be helping to raise funds for this remarkable cause. With the support of just a small number of people visiting our racecourses and buying their tickets online, we can meet our target and help save the lives of more children.”