The Reuben Foundation were a Gold Circle Sponsor of the 2016 Humanitarian Award Dinner, held by the Simon Wiesenthal Center at the Waldorf Astoria in New York in November 2016. The 2016 Humanitarian Award was presented to Indra Nooyi, Chairman and CEO of PepsiCo.
The Simon Wiesenthal Center is an international human rights organization that confronts anti-Semitism, hate and terrorism, and teaches the lessons of the Holocaust for future generations. It is an accredited NGO at the United Nations, UNESCO, the OSCE, the Organization of American States, the Latin American Parliament and the Council of Europe.
Under the leadership of the Simon Wiesenthal Center, the Museum of Tolerance is Los Angeles was founded, challenging visitors to confront bigotry and racism and to understand the Holocaust in both historic and contemporary contexts. Since opening in 1993, the Museum has hosted over 6 million visitors. More than 2.5 million children and youth have participated in the Museum experience and its programs, and almost 200,000 adults have been trained in the Museum’s customized professional development programs over the last 20 years. The New York office of the Simon Wiesenthal Center has trained thousands of educators, law enforcement officials, state and local government professionals as well and youth in its specialized “Tools for Tolerance” professional development program. The Museum of Tolerance Jerusalem, currently under construction in the heart of the city, is a 185,000 sq. ft. complex that has been praised by all of Israel’s leaders, including Prime Minister Benjamin Netanyahu, former President Shimon Peres, current president Reuven Rivlin and Jerusalem’s Mayor Nir Barkat. The Museum will celebrate the vibrancy of Israel’s democracy by promoting universal respect and co-existence and will deal with the vital issues of the 21st century.